Consumer ABCs: Women's Lifestyle
There were some mixed results coming from the Women's Lifestyle category in the latest consumer ABC magazine findings.
Although a fair number of titles recorded moderate levels of growth, or showed they were on an even keel, a large proportion also witnessed some disappointing declines in circulation between July and December 2016.
Following a relaunch last year, Cosmopolitan managed to buck the trend in the first half of 2016, reporting a stand-out yearly increase to its print and digital circulation. Although it could not maintain that upward trajectory in the second half of the year, the title was only down by -1.34% while remaining steady year-on-year.
The Hearst-owned title, which now operates a "pop-up and pick-up" distribution scheme, has a circulation of 408,000, suggesting there's plenty of life in a magazine that is willing to experiment.
Meanwhile, John Lewis Edition remains the best performing title - largely because it is free. However, the magazine was down by more than -20% on the same period in 2015. The title has a (purely print) circulation of 457,500.
Only just behind with a circulation of almost 455,000 is Hearst's Good Housekeeping - looking healthy with period-on-period growth of 2.2% and year-on-year growth of 11%.
Elsewhere, Conde Nast's Glamour continued to perform badly, down -13.2% PoP and down almost -26% YoY. The title has a combined print and digital presence of 260,400 - still largely in print.
It was also a bad period for HELLO!, down -10.8% PoP and -15.5% YoY. The publication has a total circulation of 226,000. The title's sister publication, HELLO! Fashion Monthly also took a kicking and was down -19.4% year-on-year.
Vogue, which is currently on the hunt for a new UK editor following Alexandra Shulman's decsion to leave later this year, remained pretty steady. With a circulation of 195,000, the fashion brand was up just 0.02% PoP and 0.04% YoY.
|Print & Digital (Gross)||Total Print Circulation||Total Digital Circulation|
|Title||Publisher||Jul - Dec 16||% PoP||% YoY||Jul - Dec 16||% PoP||% YoY||Jul - Dec 16||% PoP||% YoY|
|John Lewis Edition||John Brown||457,490||-3.92||-20.07||457,490||-3.92||-20.07||n/a||n/a||n/a|
|Good Housekeeping||Hearst Magazines UK||454,697||2.19||10.98||448,336||1.86||10.31||6,361||33.10||94.17|
|Cosmopolitan||Hearst Magazines UK||407,622||-1.34||0.57||400,547||-1.59||-0.14||7,075||15.13||67.73|
|Stylist||Shortlist Media Ltd||403,876||-0.13||-0.03||403,876||-0.13||-0.03||n/a||n/a||n/a|
|Woman & Home||Time Inc. (UK) Ltd||321,776||1.96||-4.29||319,057||2.10||-4.26||2,719||-12.29||-7.92|
|Glamour||Conde Nast Publications Ltd||260,422||-13.21||-25.60||256,466||-13.57||-26.03||3,956||18.30||19.52|
|Prima||Hearst Magazines UK||258,607||0.15||2.04||255,174||-0.36||1.00||3,433||62.32||334.56|
|Yours||Bauer Consumer Media||254,886||-0.96||-1.97||254,886||-0.96||-1.97||n/a||n/a||n/a|
|Vogue||Conde Nast Publications Ltd||195,083||0.02||0.04||186,851||0.44||0.79||8,232||-8.74||-14.39|
|Red||Hearst Magazines UK||183,995||-5.09||-1.34||178,624||-5.50||-2.42||5,371||10.51||55.68|
|Elle (U.K.)||Hearst Magazines UK||168,741||-1.82||2.44||164,599||-1.90||1.88||4,142||1.45||30.79|
|Marie Claire||European Magazines Limited||154,359||-6.65||-12.85||153,045||-6.54||-12.70||1,314||-18.39||-27.60|
|Harrods Magazine||Harrods Ltd||125,271||n/a||0.85||125,271||n/a||0.85||n/a||n/a||n/a|
|Grazia||Bauer Consumer Media||122,213||-3.85||-12.07||117,597||-4.09||-12.53||4,616||2.53||1.32|
|Harpers Bazaar||Hearst Magazines UK||111,020||0.28||0.66||107,618||0.14||-0.17||3,402||4.84||36.57|
|Candis||Newhall Publishing Ltd||100,471||-5.03||-10.61||100,471||-5.03||-10.61||n/a||n/a||n/a|
|Look||Time Inc. (UK) Ltd||90,315||-1.73||-22.16||89,172||-1.56||-21.88||1,143||-13.34||-39.30|
|Tatler||Conde Nast Publications Ltd||82,508||-2.37||-2.26||80,712||-2.24||-1.85||1,796||-8.23||-17.43|
|Vanity Fair||Conde Nast Publications Ltd||76,090||-4.99||-4.90||70,792||-4.93||-4.04||5,298||-5.73||-15.04|
|HELLO! Fashion Monthly||Hello! Ltd||74,543||12.70||-19.37||72,844||12.34||-21.06||1,699||30.49||843.89|
|WM The Womans Magazine||Media Wales Ltd||21,830||3.09||9.16||21,830||3.09||9.16||n/a||n/a||n/a|
|No1 Magazine||D C Thomson & Co Ltd||15,450||n/a||3.56||14,442||n/a||-3.20||1,008||n/a||n/a|