Digital out-of-home media owner 8 Outdoor has named Alan Brydon as its new chairman – as well as announcing three additional senior hires.
Brydon first joined 8 Outdoor in 2016 as non-executive board director. Prior to this, he was chief executive at Outsmart, which was downsized last summer less than a year since its launch.
He takes over from John Story, who is stepping down after two years in the role but who will remain a major investor in the business.
Meanwhile, 8 Outdoor has appointed Kanjeev Sikka as strategic business director, while Tania Doorn joins as head of direct sales and Rob Smith as development director.
“In just 18 months we have become the fastest growing digital out of home media owner in the UK market and we are now entering the next phase of our growth strategy,” said CEO Cennydd Roberts.
“This team of hugely talented people will support our drive to put more screens in more cities to provide advertisers with more audience and more choice. We are ready to help our customers make the very most of the incredible benefits offered by our rapidly expanding UK estate of digital billboards.”
