TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
Read, who was previously head of trading at Mobsta, will oversee TabMo’s commercial strategy in the UK as the company aims to grow its customer base.
Prior to joining Mobsta, which specialises in location targeting and audience profiling, Read held roles at Weve, OMD and Vizeum.
In addition to Read’s hire, Shanil Chande has been promoted to head of agency sales – another new role.
“TabMo is reaping the rewards for developing technology to fill a gap in the market; its growth since it launched in the UK has been impressive,” said Read.
“In addition it can offer the transparency that advertisers are now, quite rightly, demanding, while its focus on the creative is much needed in this sector. I look forward to playing a part in its continued success.”
Chris Childs, UK managing director at TabMo, added: “Dan’s breadth of experience adds another layer to the service that we are able to offer to clients and will also help us to open new doors with brands that are yet to adopt mobile as an advertising channel.
“Shanil’s expanded role will enable him to increase our influence within agencies, thereby further strengthening our growth strategy.”
