Whether it’s brutal competition from Facebook and Google, the short-termist approach of modern CMOs, or the conundrum over media metrics, publishers have a lot on their plates these days, and they are too often facing them in isolation.
However, Wednesday morning signalled a new sense of collaboration for the publishing industry, as marketing bodies Newsworks and Magnetic – representing national newsbrands and magazine media, respectively – partnered for an event for the first time.
From focusing more on business outcomes and less on media metrics, to better use of data and simplifying the buying process, Magnetic’s Sue Todd, GroupM’s Paul Rowlinson, Rezonence’s Prash Naidu and Newsworks’ Vanessa Clifford discuss what publishers can do, as a joint force, to ensure a brighter future.
