the7stars has secured the UK media planning and buying account for Capital One, following a competitive pitch against Spark Foundry.
Campaign activity for Capital One will begin this month, with the7stars managing a multi-million-pound media budget for brand marketing activation across digital, outdoor, TV, press and radio.
“We’re delighted to have been chosen by Capital One to lead their media planning and buying,” said Nick Maddison, managing partner, the7stars. “We are particularly looking forward to playing our part in shaping its journey through creative media campaigns that will help deliver on their ambitious and exciting goals for future growth in the UK market.”
Katy Lomax, brand director Capital One, added: “We have ambitious plans for growing the Capital One brand in the UK and the7Stars stood out with their innovative and transparent approach, which complements our objectives perfectly.”
the7stars is the UK’s largest independent media agency.
