2018 Media Research Awards – shortlist announced!

The 2017 winners

The final shortlist for the 2018 Media Research Awards has been revealed.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.

A ceremony will take place on 28 February following a prestigious gala lunch at Banking Hall in central London.

New for 2018 – and to reflect the sheer volume of entries for Best Custom Research – the category has been split between Trade Body, Media Owner and Agency.

A Grand Prix winner will also be announced during the ceremony.

The entries, which reflected the wide range of businesses that are pushing the limits in the media research industry, have been whittled down to the following shortlist:

Best Custom Media Research Project – Trade Body

Magnetic – Short-termism: Causes, Consequences & Remedies
Newsworks – Sample of One
Radiocentre – Radio: the Brand Multiplier
Thinkbox – Get With the Programmes: unlocking the power of TV partnerships

Best Custom Media Research Project – Media Owner

BBC – Understanding Media and Memory
Channel 4 – Contextual Moments
Exterion Media – The Engagement Zone: London Underground
Global – Middle England in Brexit Britain

Best Custom Media Research Project – Agency

IPSOS Mori – Royal Shakespeare Company Emotional Engagement
Manning Gottlieb OMD – Challenger brands to Estée Lauder
Wavemaker – FB intelligence (WM FBi)
J Walter Thompson and Mindshare – Speak Easy

Best International Media Research Project

BBC World Service – Attribution
Carat – Trust
IPSOS Connect – F1: Pushing the limits
OMD EMEA – Retail Revolution: Artificial Intelligence

Best Media Research Tracking Project

GfK – SVOD Content Tracker
MediaCom – Connected Kids
the7stars – Untangling the fairylights: festive tracking study

Best Social Media Project

BBC World Service – Picture Perfect: Standing Out on Social
Carat – Kellogg’s #BecauseYum
Wavemaker – FB intelligence (WM FBi)
MediaCom – Social Listening Project, ŠKODA Tour De Celeb

Best Use of Data Sets

DCM – DCM Planner
‘Hello London (Exterion Media & TfL) – Abi & Ali: TfL Audiences’
SCB Partners, Havas and Channel 4 – All 4 Taste Segments
The Telegraph – TMG Audience Segmentation
Thinkbox – Get with the Programmes: unlocking the power of TV partnerships

Excellence in Measuring Effectiveness of a Media Campaign

Carat – Kellogg’s OBB
Channel 4 – Contextual Moments
Future Thinking – Human Made Stories: Volvo and Sky Media

Excellence in Research Presentation

Newsworks – Getting closer to the Great British public
Radiocentre – Radio: the Brand Multiplier
Trinity Mirror Solutions – When Trust Falls Down

Media Agency of the Year

Manning Gottlieb OMD
Wavemaker
the7stars

Media Owner/Trade Body of the Year

Global
Magnetic
Newsworks

Research Agency Team of the Year

house51
Ipsos connect
Kantar Millward Brown

Chaired by Richard Marks, director of Research the Media, the nominees were placed in the hands of a number of high-profile research experts.

Denise Turner, insight director at Newsworks; Kristin Bayliss, global account measurement lead, Facebook, and David Brennan, founder of Media Native, joined Richard Shotton, deputy head of evidence at OMD; Brian Jacobs, founder director, Enreach; Lynne Robinson, research director, IPA; Catherine Blizzard, director of marketing and audiences, BBC World Service; Jonny Protheroe, head of UK market insights, Google, and David Pidgeon, editor, Mediatel Newsline.

“These awards continue to grow, not just in terms of the number of entries, but also the breadth of companies and the range of highly-relevant topics,” said Marks.

“This year’s shortlist reflects that media research is very much about attempting to understand the zeitgeist in a time of rapid technological and political change. How to market to a deeply Brexit-divided Britain? How are people actually using voice assistants and VR? Is the presenter effect still relevant? How do we track content and advertising across devices and platforms?

“The judges are reassured that now, more than ever, research and data have a vital role to play in providing the currencies and insights that will ensure the future growth of the media industry.”

Last year the winners were led by Newsworks, which took the Grand Prix prize along with Gold in the Best Custom Media Research for its ‘How People Buy’ project – as well as picking up the award for Trade Body of the Year.

Tables are now available for the 2018 event – click here to book.

Join in the conversation on Twitter – @MediatelNews #MMRAs