Here’s an unusual move: pay-TV rivals BT and Sky today announced a multi-year deal to share each other’s channels on their platforms.
Under the terms of the deal BT will now supply its sports channels – which show UEFA Champions League and Premier League football – to Sky.
Meanwhile, BT will be able to sell Sky’s Now TV service – which includes Sky Atlantic and Sky Sports – to its customers.
BT said the agreement demonstrates the importance that BT places on sport as a key offering to its customers, and enables BT Sport to reach a new audience.
Sky boss Jeremy Darroch said: “This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide.”
It is expected that these new services will be available to customers from early 2019.
