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Video: Top priorities for the out-of-home industry in 2018

Video: Top priorities for the out-of-home industry in 2018

From turning clients and agencies towards screen agnosticism and engaging the creative community with an array of new digital capabilities, to looking at the opportunities for growing the medium by linking OOH with online and social, Primesight’s CEO Naren Patel, Talon Outdoor’s managing partner Adrian Skelton and JCDecaux’s marketing director David McEvoy share their top priorities for 2018 at Mediatel’s inaugural Out-of-Home Summit.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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