Reach
Both Bauer and Global reported declines in weekly reach in the final quarter of 2017, while BBC stations posted largely positive results.
Global’s Capital Network was down -4.1% to a little over 7.4m, while Heart Network was down -5.1% to 8.2m. However, new station Heart 80s was up 7.4% to nearly 1.2m, and Classic FM up 4.4% to almost 5.7m.
For Bauer, the likes of Kisstory was down -6.0% to 1.7m, and Magic down -3.1% to 3.2m.
However, Bauer’s Absolute Radio Network was up 4.4% to 4.7m, and Kiss Fresh up 11.4% to 578,000.
Total Global Radio’s reach now amounts to more than 23m, and Bauer Radio – Total 17.8m.
Meanwhile, BBC Radio 2 was up 0.8% to 15.5m, and BBC Radio 1 up 1.5% to 9.8m.
Share
Share of listening does not tend to change much, and that is still true of Q4 2017.
The long-standing market leader, Total Global Radio, claims 19.9% of the market after a -0.7 percentage point change. The network was up 0.3pp year-on-year.
Meanwhile, BBC Radio 2, the second-place holder, was up 0.8 percentage points QoQ to 18.3%, while Bauer Radio (Total) was up just 0.1pp to claim a 14.9% share of the market.
Radio 4 (including 4 Extra) claims a 13% share of listening with no change on Q3.
The next largest shares belong to Heart Brand (UK) with a 6.3% share, and BBC Radio 1 with 5.9% (with no change for either on Q3)
Average listening hours
BBC Radio 2 continues to host the top spot for average listening hours – with its sister station, BBC Radio 4, falling slightly behind.
BBC Radio 2 clocks up an average 12.3 hours per listener (a 3.4% rise on Q2), while BBC Radio 4 secures 11.6 hours (a drop of -0.9%).
Meanwhile, LBC Network UK recorded an unusual tumble in the last quarter, dropping -7.3% (to a still very respectable) 10.1 hours.
Total Global Radio (UK), also saw its average listening time drop -2.2% to 8.9 hours.
Meanwhile, digital only-station BBC 6 Music was up a very healthy 7% to 9.2 hours (although this is down 8% over the year).
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