Channel 4 and Vice today announced a major new partnership where more than 900 hours of Vice’s long-form content will be available on Channel 4’s on-demand service, All 4. It will be the first time a non-Channel 4 brand has appeared on the streaming service.
Over 200 hours of new programming and more than 700 hours of content from Vice’s library, including international news and current affairs, and lifestyle and cultural programming will be available to view on-demand on All 4 in a Vice branded hub later this year.
“This is a phenomenally exciting and innovative partnership for Channel 4 and Vice which will create a compelling new hub for young viewers on All 4 and extend the reach of Vice’s content on a free platform,” said Alex Mahon, chief executive at Channel 4.
Titles available on-demand will include Jamali Maddix’s documentary series Hate Thy Neighbour; travel documentary Gaycation and Michael K Williams’ Black Market (pictured).
The partnership also includes a cross-promotion agreement where the All 4/Vice box sets will benefit from social media exposure across all Vice platforms.
CJ Fahey, general manager, VICE TV, EMEA & APAC said: “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics. We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4.
“This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”
