JCDecaux UK has announced the promotion of Dallas Wiles to the position of chief commercial officer.
In his new role he will be responsible for client, agency and specialist partnerships and investments. He will also drive the company Brand Charter (BranDO) – a six-point plan that puts brands first for accountability, measurement, brand safety and viewability.
Wiles previously served as director of trading at JCDecaux, and was appointed commercial director for the out-of-home business in 2016.
“I am delighted to appoint Dallas to head our commercial team,” said Spencer Berwin, co-CEO, JCDecaux UK.
“His drive to accelerate growth in OOH through an audience-centric approach is fundamental to future growth. As we move into a more digitally and automated business, Dallas will ensure that we will deliver on our BranDO charter putting brands at the heart of our business.”
Wiles added: “I want to make audience and brands the core focus of our team. We have invested heavily in bringing scale to digital outdoor through premium products such as our Motion portfolio in Rail, the LDN channel on TfL bus shelters and the National Towers in large-format roadside.
“We are also investing heavily in data and new platforms to optimise audience delivery and creative ad-serving. It’s an exciting future where the core benefits of OOH – reach and fame – are being amplified by new digital capabilities.”
