Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club (AELTC) which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio.
From 2 July to 15 July, Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.
In addition, Ocean will also broadcast both women’s and men’s Wimbledon Finals matches live on its new full motion screen in Westfield Square, London, on July 14 and 15.
“This is a milestone moment for spectacular, full motion out of home,” said Kevin Henry, head of content and sponsorship at Ocean.
“Digital out of home is the perfect vehicle to bring the best tournament in the world to even more people who are living and working in Britain’s connected, digital cities.”
Coverage starts the week before the tournament with the AELTC’s #TakeonHistory trailer which depicts the evolution of the Championship from its beginnings in 1877 to the present day.
The deal does not affect the AELTC’s long term relationship with the BBC.
