Interview: The Choice Factory author Richard Shotton
Speaking at Mediatel’s Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.
Shotton also explains why behavioural science is being held back in adland and what it will take for agencies to make a bigger investment – and what the pay off for doing so might look like.
