Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
Francis joins from VEVO where she was head of strategic solutions, leading brand partnerships with musicians. She was previously strategy director at Arena Media working with brands such as Domino’s and LG.
“What could be more exciting than helping to craft an independent business!” said Francis.
“We have a rare opportunity to build an agency that truly walks the walk and works tirelessly to represent the diverse audiences we serve. I can’t wait to get started.”
Founder Ed Cox added: “Sabrina is a great talent with that rare combination of strategic thinking and creative mindset. Her music industry and media owner experience will allow us to bring a different type of thinking to our clients’ marketing challenges.”
