Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
The deal includes all forms of traditional and digital media as well as global reporting and tools for Lenovo’s B2B and B2C brands, and Motorola.
Matt Bereda, VP of Marketing at Lenovo, explains: “we are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”
Lenovo One Media will serve Lenovo globally across the Americas, EMEA and APAC, and will be overseen by Andre Marciano, who will serve as COO of Lenovo One Media.
“Our mission is to be the premier growth driver for Lenovo across their B2C and B2B business units,” said Scott Shamberg, Performics US CEO. “We’re excited to be partnering with Lenovo to connect and integrate their performance media planning, buying and optimization across a large number of markets.”
Chris Boothe, Spark Foundry global brand president and US CEO added: “We couldn’t be more thrilled to partner with Lenovo in harnessing the power of our innovative media strategies to drive continued growth for the brand across the globe.”
