Wunderman acquires Gorilla Group
WPP's digital agency Wunderman has this week acquired Gorilla Group, a US-based 'commerce experience' agency. The deal sees Gorilla become part of Wunderman's growing commerce offering, Wunderman Commerce.
Wunderman Commerce builds retail and mobile commerce products, in addition to helping brands develop Amazon marketing and e-commerce strategies. It offers strategy, platform integration, and customer experience across platforms including Adobe, IBM Watson Commerce, SAP and Salesforce.
Gorilla Group employs 370 people across the US, Canada, Poland and Ukraine and works with enterprise B2B and direct-to-consumer brands. Clients include American Hotel Register Company, Gates Industrial Corporation and protein manufacturer RXBAR. The business was launched in Chicago in 1994.
“This acquisition gives Wunderman Commerce a wider footprint across North America while also presenting an opportunity for our global clients to access the knowledge and skills of one of the best commerce experience teams out there," said global CEO of Wunderman Commerce, Neil Stewart.
"Gorilla’s leadership and award-winning work with key partners such as SAP Hybris, Salesforce and Magento is impressive and together we can provide brands and retailers with a best-in-class experience-driven commerce offering.”
Gorilla CEO, Brian Grady added: “Wunderman Commerce has a reputation for defining and delivering robust commerce solutions on each and every channel. Their ability to drive meaningful customer engagements and commitment to helping brands and businesses navigate the digital economy is something we also strive for.”
The terms of the deal were not released.