Tug makes host of senior appointments
Tug, a digital performance marketing agency, has appointed Tug alumni Ollie Vaughan as its new chief media officer, Asher Gordon as head of biddable media and Christian Jones as commercial director.
In his new role, Vaughan will be responsible for developing Tug’s marketing strategy and will also be working with the company’s data and technology.
"I’ve returned to Tug because I believe we are one of the only agencies with an approach that truly thinks about the audience first, and plans media and creative at the same time to allow for the most effective campaigns that drive real results," said Vaughan.
"I look forward to implementing my knowledge and experience at Wavemaker, working with the new senior team and wider agency to make the business the best it can be."
Meanwhile, Gordon will lead on Tug’s biddable media offering and collaborate with all parts of the agency to ensure excellent results for its clients. Jones will be responsible for identifying new business opportunities in the media, creative and technology space working closely with the company’s C-suite.
Prior to joining Tug, Vaughan was the head of PPC division at Wavemaker. His experience spans brands such as BMW, Nationwide and BUPA.
Similarly, Gordon began his career at Wavemaker, previously MEC, and left as digital director after six years. He joins Tug from PHD Global Business bringing experience from brands such as Porsche, Airbus and Bentley.
"Tug is a great agency, with talented people and an ambitious leadership team," said Gordon. "I share the team’s vision of an audience first approach, using data and technology to inform the creative.
"It’s an exciting time to be joining the team and I look forward to being a part of the agency’s future."
Jones' background includes stints at Lastminute.com, Myspace, Teads, Time Inc and Merkle.
Jones said: "Tug is paving the way for merging media, creative and technology in way that will set them apart in the industry. I am excited to be joining the team to help drive and demonstrate the benefits of this concept.”
Nick Beck, CEO, Tug said: "We’re delighted to welcome Ollie, Asher and Christian to the team. They were all drawn to the team because of its seamless approach to media and creative, believing this is the future of digital and one which many still haven’t perfected."
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.