The&Partnership has today announced the promotion of Oliver Feldwick from head of digital strategy to global head of innovation, tasking him with “future-proofing” the network across all markets and departments.
In his new role, Feldwick will focus on how The&Partnership can make better use of innovative new technologies as part of the day-to-day creative process – developing its understanding of emerging opportunities such as dynamic creative optimisation, personalisation, machine learning and AI to enhance its creative innovation credentials.
He will also work with clients to help them make the most of the opportunities afforded by the modern marketing landscape – realising the potential of their marketing stacks and current capabilities, and applying new technologies to deliver stronger creative for each client, deployed at scale.[advert position=”left”]
“As every other part of the marketing landscape gets disrupted, our processes for getting to new ideas, for harnessing creativity, have remained remarkably unchanged,” said Feldwick.
“Too often innovation is treated as a sideshow. But the only way we can properly embrace the challenges of today’s marketing landscape, and figure out how to be as creative as we want and need to be, is to apply that innovation to the core of what we do: creativity. I’m excited to figure out how we put this into practice across The&Partnership.”
Feldwick joined The&Partnership in 2014. He has worked on a wide range of clients across The&Partnership London and its sister agency AllTogetherNow, including Toyota, RBS, The Sun, British Gas and Lexus.
