Publicis Groupe has appointed Karl Weaver as CEO, Publicis Spine, UK.
Publicis Spine launched in October 2017 and comprises of three key components: a global data customer strategy, an end-to-end marketing platform and the collective power of a community of engineers and data scientists.
Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK in order to deliver data driven products and services for all UK clients.
Reporting to Annette King, CEO Publicis Groupe UK and Sue Frogley, Publicis Media CEO, Weaver joins from Dentsu Aegis where he is curently CEO of digital agency Isobar.
Commenting on the news, King said: “I am delighted Karl is joining our senior team in this key role as he has the background, expertise and unique blend of skills to lead and evolve Publicis Spine to the benefit of our clients, talent and partners here in the UK.”
Weaver said: “Publicis Groupe puts data-led thinking at the core of client solutions. The Publicis Spine proposition is unique in the marketplace, making an analytical understanding of consumers a fundamental building block of the offer, rather than a bolt on.
“This is a transformative approach and has huge potential for both clients and the business as a whole. I am delighted to have the opportunity to work with the talented team at Publicis Groupe.”
