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Bauer launches Greatest Hits Radio

Bauer launches Greatest Hits Radio

Bauer Media is to launch a new national radio brand – Greatest Hits Radio – aimed at 40-59-year olds.

The new business is designed to complement its sister national radio station Hits Radio, with both stations sitting within the Hits Radio Network.

The station will play the biggest songs of the 70’s, 80’s and 90’s and is described as “upbeat”. Listeners can expect music from artists like Blondie, Queen, Madonna, Fleetwood Mac, INXS, Elton John and Michael Jackson.

Bauer said it has tailored the new station to engage an audience of ‘Reclaimers’. These 40-59-year olds are “ageless in attitude and seeking a station which evokes an emotional and palpable connection – partly because the songs they will hear will be a part of the fabric of their formative years, and partly because the presenters share their passions – for music and for finding the joy in every corner of life.”

Greatest Hits Radio will be available on national DAB, FM in the West Midlands and Liverpool, AM, online, and on mobile devices. Advertisers will be able to access this valuable and scaled audience nationally, regionally or locally.

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