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Social media: 4C and Essence on agency structures

Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?

Aaron Goldman, CMO, 4C, and Ryan Storrar, SVP Head of Media Activation, EMEA, Essence, share their views during a Mediatel breakfast debate asking if clients were reaping the full benefits of social media advertising.

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