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PAMCo releases fourth wave of data for magazines

PAMCo releases fourth wave of data for magazines

PAMCo, Audience Measurement for Publishers, has today released its fourth set of cross-platform audience readership figures for magazines, covering the period of October 2017 to September 2018 and incorporating September 2018 comScore data.

The new data currency is a game-changer for the industry, as publishers and advertisers are now able to see audience delivery across all platforms, including mobile, tablet, desktop and print.

The Radio Times continues to record the highest monthly total brand reach out of all general weekly magazines, at 7.7m. The magazine recorded the highest reach across all digital platforms, though its print reach of 1.7m fell short of What’s on TV, which had a print reach of 1.9m.

In second place is Time Out, recording a de-duplicated monthly total brand reach of 3.8m, with a combined digital reach of 3.3m.

Despite achieving the highest monthly print reach out of all the general weekly magazines, What’s on TV‘s combined digital reach only amounted to 395,000, for a total de-duplicated monthly brand reach of 2.2m.

Meanwhile, Anglers Mail had the lowest total brand reach out of all the weeklies, reaching just 236,000 readers – 219,000 from print.

In the monthly magazine category, BBC Top Gear leads the table with a total brand reach of 1.5m – marginally more than Gardener’s World, which reached 1.2m.

However, Gardener’s World had the highest monthly print reach at 758,000 whilst GQ recorded the highest mobile reach at 710,000.

At the bottom of the monthlies table is Today’s Golf, reaching a total of 204,000 and 146,000 from print.

The published media industry is the first medium to be able to measure audiences across all platforms – see the tables below for further detail.

General Magazines Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Monthly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
General Weekly Magazines
Anglers Mail – D 236 1 – 19 219
Angling Times – N 369 50 13 21 299
Auto Express – N 2,063 759 374 683 383
Country Life – N 808 226 55 105 477
Horse & Hound – D 745 362 88 101 290
MCN – D 773 268 67 123 388
Radio Times – U 7,676 4,625 943 1,048 1,694
The Week – D 1,052 249 84 186 596
Time Out – U 3,779 2,173 238 896 944
Total TV Guide – N 434 31 30 11 368
TV & Satellite Week – D 661 291 67 37 279
TV Choice – N 1,709 31 30 11 1,654
TV Times – D 1,279 291 67 37 915
What’s on TV – D 2,239 291 67 37 1,891
General Monthly Magazines
BBC History Magazine – U 508 145 42 69 289
BBC Top Gear – U 1,477 622 127 223 609
Car – D 535 238 55 117 155
Countryfile – U 436 126 48 56 226
Empire – D 790 279 34 89 434
Esquire – N 483 279 26 51 155
Evo – N 561 317 46 103 127
Gardeners’ World – U 1,220 243 143 145 758
Golf Monthly – D 553 237 70 75 204
GQ – D 1,182 710 74 183 293
Men’s Fitness – N 688 260 33 93 363
Men’s Health – N 965 327 22 67 636
Runner’s World – N 502 228 23 68 220
Sporting Gun – D 278 90 23 41 148
Today’s Golfer 204 18 27 22 146
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
General Magazines Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Weekly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
General Weekly Magazines
Anglers Mail – D 121 1 – 6 114
Angling Times – N 164 15 5 7 139
Auto Express – N 729 210 127 254 156
Country Life – N 279 53 16 33 182
Horse & Hound – D 345 136 41 54 138
MCN – D 344 93 28 49 187
Radio Times – U 3,212 1,382 339 349 1,233
The Week – D 510 60 22 56 381
Time Out – U 1,260 601 68 256 388
Total TV Guide – N 316 7 11 8 290
TV & Satellite Week – D 330 68 16 24 224
TV Choice – N 1,391 7 11 8 1,368
TV Times – D 742 68 16 24 639
What’s on TV – D 1,607 68 16 24 1,509
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
Women’s Magazines Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Monthly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Women’s Weekly Magazines
Chat – N 1,047 32 8 15 1,005
Closer – D 1,879 674 82 58 1,208
Grazia – D 1,221 637 73 105 535
Heat – D 1,427 531 65 43 866
Hello! – D 6,093 3,565 707 315 1,969
My Weekly – D 384 17 – – 368
New! – N 416 24 2 – 393
Now – D 1,375 774 123 53 493
OK! – N 6,006 3,226 556 516 2,203
Pick Me Up! – N 638 32 8 15 586
Take a Break – N 2,349 49 28 43 2,268
That’s Life – N 657 – – 6 652
Woman – D 1,015 291 60 20 697
Woman’s Weekly – D 785 15 12 – 762
Women’s Fortnightly Magazines
Yours – N 393 24 – 10 362
Women’s Monthly Magazines
Asda Good Living – N 1,748 162 62 47 1,507
BBC Good Food – U 11,120 7,681 1,584 2,060 717
Cosmopolitan – N 3,530 2,341 233 395 808
Country Living – N 781 185 42 42 524
Delicious – U 1,327 847 191 190 161
Elle – N 1,175 611 49 106 458
Good Housekeeping – N 2,570 1,046 236 306 1,171
Harper’s Bazaar – N 690 376 37 112 193
House & Garden – D 565 117 40 55 373
House Beautiful – N 638 197 42 65 370
Ideal Home – D 1,402 499 149 176 667
Marie Claire – D 1,712 986 202 180 418
Mother & Baby – D 546 258 29 68 214
Olive – U 853 480 120 165 140
Prima – N 596 182 48 45 347
Red – N 692 346 33 55 287
Sainsbury’s Magazine – U 1,519 107 – 15 1,431
Tatler – D 364 131 22 74 157
Vanity Fair – N 1,418 909 196 210 173
Vogue – D 1,769 664 88 252 925
Woman & Home – N 1,071 400 98 106 518
Women’s Health – N 893 437 39 69 395
Women’s Bimonthly Magazines
Boots Health & Beauty – N 1,375 37 14 – 1,342
Brides – N 217 98 18 – 108
You & Your Wedding – U 338 186 21 50 99
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
Women’s Magazines Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Weekly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Women’s Weekly Magazines
Chat – N 523 10 4 11 502
Closer – D 650 160 22 21 462
Grazia – D 368 149 19 29 182
Heat – D 480 140 21 17 310
Hello! – D 2,395 1,319 314 113 719
My Weekly – D 182 4 – – 178
New! – N 183 9 1 – 174
Now – D 435 208 35 35 166
OK! – N 2,122 1,054 201 145 786
Pick Me Up! – N 288 10 4 11 264
Take a Break – N 1,230 24 17 18 1,181
That’s Life – N 351 – – 3 348
Woman – D 370 68 14 14 279
Woman’s Weekly – D 380 3 3 – 374
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles

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