Video advertising platform SpotX has appointed Sophie Knight as director, platform services for the UK and Spain.
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform. She will report to Ed Wale, managing director for SpotX in the UK.
Knight joins from LoopMe where she served as partnerships director, leading the supply team and managing relationships with global publishers. Prior to this, she spent two years as VOD media manager at Xaxis and five years at Specific Media, formerly Adviva.
“I wanted to join SpotX because the company is the market leader in video advertising with a strong reputation for driving success for customers and partners,” said Knight.
“SpotX takes a cross-screen approach which will play to my background and help more media owners benefit from the overall growth of video advertising.”
Wale added: “Sophie Knight is perfectly placed to answer the increasingly sophisticated questions posed by the OTT companies leveraging our platform. She has an excellent technical understanding of both the buy-side and supply-side approach to VOD, programmatic video, and mobile advertising.
“She will work with the relevant teams on each account at SpotX to share this knowledge and drive great results for major accounts.”
