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Michaela Jefferson 

Dentsu Aegis promotes Will Swayne to new group-wide position

Dentsu Aegis promotes Will Swayne to new group-wide position

The former boss of Dentsu agency Carat has been promoted to president of global client solutions, a newly-created, group-wide role at the advertising network.

Swayne will oversee the network's client partnerships across global key accounts, connecting skills and capabilities from across Dentsu Aegis in customer experience, creative, media and data.

“As businesses adapt to the demands of the digital ecomomy, we have to evolve the way we partner to deliver on our promise to Innovate the Way Brands are Built," Swayne said.

"Integrating our client offering across all our brands will significantly strengthen our proposition, and our ability to use our unique one P&L structure to address our clients business challenges through more holistic marketing solutions.”

With the appointment effective immediately, Swayne now reports directly to Peter Huijboom, CEO global clients and media brands.

Commenting on the news, Huijboom: “Will is an experienced leader with an exceptional talent for building long-term client relationships based on trust. With a group-wide remit, Will can now draw on the full breadth and depth of our services to strengthen those relationships further and to help our clients win, keep and grow their best customers.”

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