Sizmek, the buy-side advertising platform, has made three executive appointments this week – including Paul Wright who joins as general manager with full oversight of the EMEA regions.
Wright joins from iotec, a demand-side platform, where he was CEO, and is a former director of EMEA and APAC for Apple’s iAd digital advertising platform and chief digital officer at Omnicom Media Group, UK.
Sizmek has also appointed Sascha Wittler to chief financial officer and George Pappachen to general counsel, effective immediately. All three join the company’s executive leadership team and will report directly to CEO Mark Grether.
“I am delighted to welcome Paul as his experience running a multitude of businesses significantly strengthens our team,” said Grether.
“Additionally, Sascha and George are executives who have demonstrated excellence in their respective fields and I’m delighted to have them join our company as well.”
Commenting on his appointment, Wright said: “Sizmek is a company that is reimagining how data, media and creative can be used by agencies and brands.
“I am excited to lead the region which has enormous growth potential given the strength of our stack and the flexibility of our products.”
Wittler is succeeding Andrew Bronstein who will stay on in an advisory role moving forward.
