You’ll have probably noticed Published Media is having a bit of a moment in media news lately. With several recent studies (Ebiquity/Radiocentre; Newsworks; GroupM; Magnetic) highlighting the value they bring to advertisers alongside a growing concern around brand safety on social platforms, is it time advertisers and their agencies gave newsbrands and magazines a closer look again?
Newsbrands and magazines have a long history of opening themselves up to “independent, rigorous and credible cross-industry research”. With its fifth quarterly release, PAMCo, the JIC for published media readership data, can now, for the first time, provide year on year comparisons for platform and total brand reach by audience. And for many years, ABC, the JIC for published media census data, has been providing an audit of both publishers’ digital editions and websites.
To make it quick and easy to access all this data alongside useful social stats, contacts, profiles and rates, Mediatel Connected has launched a new section focusing on Digital Publications.
The section also provides a wealth of market context: How are audiences spread across platforms; where are they spending the most time and going most frequently and how does this compare with the audience for digital publications as whole? How is the Ozone project’s reach likely to compare with Facebook’s and Google’s?
We’re also looking at adspend. With some commentators arguing that the industry has now reached peak digital, is this translating to advertising spend forecasts yet? What proportion of adspend is now programmatic and how fast is this growing? What proportion of newsbrand and magazine adspend is going to their digital offerings and how is this predicted to change?
For the full picture, go to online and explore. The helpdesk is on hand for any queries, or you can book a full training session for your team, attend a weekly drop-in session or book in an online session.
If you don’t currently subscribe and would like to find out more, please get in touch and we’ll be very happy to run you through what’s available.
