Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Consumer Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow
David Pidgeon 

Global announces leadership line-up for outdoor division

Global announces leadership line-up for outdoor division

Taviansky and Lewis

Following last year's shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.

Leon Taviansky, formerly CEO Exterion Media, has been appointed CEO - outdoor, while Jonathan Lewis, previously CEO Outdoor Plus has been named as executive director - outdoor.

Both will report directly into Stephen Miron, Global’s Group CEO, and will be tasked with bringing together Global’s three outdoor assets, Exterion Media, Primesight and Outdoor Plus.

Jason Cotterrell, formerly chief strategy officer and managing director, Exterion Media UK, is appointed COO - outdoor, and will report directly into Taviansky.

Global said it will now place the entire commercial team under the umbrella of its existing commercial team, overseen by Mike Gordon, Global’s chief commercial officer, which will now be expanded to include a dedicated outdoor team.

The outdoor commercial team will be led by Nigel Clarkson, who was formerly Exterion Media’s chief revenue officer and is now appointed commercial director - outdoor, reporting directly to Gordon.

Naren Patel will step down as CEO of Primesight but will continue to consult for Global’s outdoor division over the next 12 months. Matt Teeman, formerly managing director Primesight, will leave the organisation.

Global’s outdoor division has a combined portfolio including the Transport for London (TfL) advertising contract for London Underground, over 1,500 rail stations across the UK including all four metro systems - Newcastle, Liverpool, London and Glasgow - the largest supply of bus advertising in the UK with more than 36,000 buses and major airport advertising partnerships including Glasgow, Manchester, Stansted and Gatwick.

Additionally, Global has a substantial roadside presence across the UK of both digital and classic sites, including some of London’s most iconic premium digital sites.

It is expected Global’s outdoor division will launch in Autumn.

Mediatel operate two essential services for the OOH industry. SPACE is a collaboration between IPAO and Outsmart and is the most comprehensive and up-to-date list of inventory in the UK. The RouteAPI is a SaaS solution that enables easy integration of Route audience data into client's systems. See for more information.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.