Ebiquity, the indy media and marketing consultancy, has promoted Nick Pugh to managing director, UK & Ireland, while appointing Laetitia Zinetti as managing director for Continental Europe.
Zinetti replaces outgoing Mauricio Barange, who is set to retire, and both will report into global president, Richard Basil-Jones.
Pugh was previously head of Ebiquity’s advanced analytics practice in the UK and helped develop the business’s algorithmic approaches to marketing analytics, recruiting and developing data science and analytics capabilities.
Meanwhile, in Zinetti’s previous role she led the expansion of Ebiquity’s media management practice, which offers specialised strategic consultancy services to help brands.
Additionally, she recently led Ebiquity’s work with McDonald’s on a global agency selection assignment, and with L’Oreal on multi-market agency selection.
“Ebiquity is continually evolving in response to new and emerging challenges for brands, and Nick and Laetitia’s appointments reflect the significant evolution that Ebiquity’s services have undergone,” said Basil-Jones.
“Ebiquity is far more than just media performance measurement, and these appointments represent a significant step towards delivering on our vision of becoming the leading global strategic media and marketing advisors to CMOs.”
