The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to co-CEO in April 2019.
Bucknell was previously director of commercial trading, a role he held from 2018. In his new role he will oversee a 180-strong commercial team covering client, agency and specialist partnerships, automated trading and campaign delivery.
“As JCDecaux UK continues to digitally transform our business, this is a key role, defining and delivering the new commercial opportunities for our partners in an increasingly mobile and automated world,” said Wiles.
“With a background in commercial strategy at JCDecaux UK, Mark is ideally placed to lead the team as we look to accelerate growth across OOH and to deliver ever more effective campaigns for our clients. I am pleased to announce Mark as our Chief Commercial Officer and delighted to promote talent from within our company once again.”
Bucknell joined JCDecaux UK in 2006 as sales group head, becoming director of commercial strategy in 2016 and director of commercial trading in 2018. Before JCDecaux he worked in various OOH companies including Titan Outdoor and Maiden Outdoor.
Commenting on his appointment, Bucknell said: “I am delighted to be taking on this role at such a pivotal point in the development of Out-of-Home. In the latest Route figures, DOOH has reached a milestone moment, reaching 68% of the UK and delivering over 2 billion viewed impressions a week.
“This huge reach and scale makes this a particularly exciting time to lead the Commercial strategy at JCDecaux UK and to take the company forward to a new future where the core benefits of OOH – reach and fame – are being amplified by the new digital, data-driven and programmatic capabilities.”
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