Eurosceptic Boris Johnson as PM: adland reacts
As Boris Johnson succeeds Theresa May as prime minister, Britain now has a Brexiteer as its leader.
As he claimed victory on Tuesday, Johnson said that at such a pivotal moment in the UK's history, the Tory party must demonstrate its “historic ability to balance competing instincts – marrying the desire to maintain a close relationship with the EU, with the desire for democratic self-government in this country”.
However, ever since the UK voted to leave the EU in 2016, the country has been beset by political and economic uncertainty. This has impacted the value of the pound, the decision-making powers of businesses, and subsequently adspend levels and the deployment of marketing budgets.
Here, industry bosses react to the news.