Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the TV broadcaster on December 13.
Clapp held a number of senior communications positions at UKTV before her promotion to CMO in 2016. She played a leading role in managing the business’ transition to full BBC Studios ownership earlier this year, and has also led the broadcaster’s marketing and communications teams through a period of growth for the business.
According to UKTV, commercial share of viewing has grown by 42%, alongside a 66% rise in revenues to £344m and profits almost tripling from £31m to £91m.
“I’m exceptionally proud of my bright and talented teams who have made my work so rewarding, and I give them heartfelt thanks for being such brilliant colleagues,” Clapp said.
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“We’ve created some great work, defied the market with our vision and brand-building, won some hefty awards, and made our viewers, talent, clients and production partners happy with meticulously delivered campaigns. I want to offer Marcus and all of my colleagues at BBC Studios and UKTV the very best of luck for the next stage of the company’s future.”
Meanwhile, Marcus Arthur, CEO of UKTV, said Clapp had made “a massive mark” on the broadcaster’s brands, audiences and reputation during her tenure.
“These are all at the very heart of UKTV, and she can rightly feel proud of her role in UKTV’s long run of success,” he added. “She will be much missed throughout the company, and leaves a significant legacy for us to build on, as she moves to the next chapter in her own exciting story.”
Clapp was also a non-executive director at TV marketing body Thinkbox, a council member of ISBA, and is a member of WACL – an industry organisation bringing together the most senior female leaders in marketing and communications.
