Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Consumer Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Daily Mail publisher DMGT buys the i for £50m

29 Nov 2019  |  Michaela Jefferson 
Daily Mail publisher DMGT buys the i for £50m

DMGT, publisher of the Daily Mail, MailOnline and the Metro, has acquired UK national newsbrand the i from JPI Media for £49.6m.

Lord Rothermere, chairman of DMGT, said the i is a "highly respected publication with a loyal and engaged readership", adding that the publisher is "committed to preserving its distinctive, high quality and politically independent editorial style."

"The acquisition of the 'i' is both strategically and financially compelling for DMGT and there is scope for potential synergies in the future, notably from dmg media's existing infrastructure and in advertising sales," he said.

Rothermere added that the i will benefit from DMGT's "commitment to investing in editorial content" and that the publisher sees "good opportunities" to develop the newsbrand's presence online.

The i recorded a circulation of just over 220,000 in October according to the latest ABCs, down -7.7% year-on-year. The latest PAMCo figures put its total monthly brand reach at just under 6.6 million.

DMGT said in a statement that it anticipates a review of the acquisition by the UK Competitions and Markets Authority.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


05 Aug 2020 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Mediatel News bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info