Media Research Awards 2020: the shortlist!

The final shortlist for the 2020 Media Research Awards has been revealed.

Hosted by Mediatel, the awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research.

New for 2020 is the ‘Rising Star’ category which celebrates the best talent with less than five years’ experience.

A Grand Prix winner will also be announced during a prestigious ceremony on 19 February 2020, held at Banking Hall in central London.

The entries, which reflected the wide range of businesses that are pushing the limits in the media research industry, have been whittled down to the following shortlist:

Best Custom Media Research Project – Trade Body

Radiocentre – Hear and Now: Changing perceptions of radio’s targeting credentials
Thinkbox – The Age of Television: How revealing our video needs revealed TV’s bright future
Thinkbox – A Matter of Time: Understanding the short and long of TV ads

Best Custom Media Research Project – Media Owner

Channel 4 – Mirror on the Industry: How diverse and inclusive is TV advertising in 2019?
Channel 4 – Viewing Drivers 2019
Digital Cinema Media – Mission 16-34: Launch, Land, Impact
JCDecaux – In Plane Sight
TI Media – Heart Of Britain
Reach Solutions and house51 – The Empathy Delusion
UKTV and MTM – Predicting Consumer TV Journeys of the Future

Best Custom Media Research Project – Agency

MediaCom – Game Changers
Populus – Transforming Formula 1 Live Viewing with Biometric Technology
Behave – Mapping the Behaviour of 18-34 Year Olds Across Europe

Best International Media Research Project

BBC World Service – Fake News and the Ordinary Citizen
MTM and Warner Media – Putting Fans at the Heart of a Global Multimedia Business
Behave – Mapping the Behaviour of 18-34 Year Olds Across Europe

Best Use of Data Sets

BBC World Service – 426 million: The making of the BBC’s Global Audience Measure (GAM)
Flamingo – Measuring Second-by-Second Fan Engagement for F1
MediaCom – Game Changers

Excellence in Measuring Effectiveness of a Media Campaign

OMD UK and Ipsos – Extending Excellence: Using Passive Tracking to Understand Multiple Exposure to Google Chromebook Advertising
OMD UK and Ipsos – Christmas planning, Then and Now
Nielsen – #TasteUsLoveUs – PepsiCo & Billion Dollar Boy

Outstanding Data Communication

Flamingo – Measuring Second-by-Second Fan Engagement for F1
IPA – Seeing DayLite – Bringing Clarity to TouchPoints
Magnetic – Pay Attention: Magazines’ Role in the Modern Media Mix
Radiocentre – Hear and Now: Changing perceptions of radio’s targeting credentials

Media Agency of the Year

MediaCom
the7stars
Wavemaker

Media Owner/Trade Body of the Year

BBC World Service
Digital Cinema Media
Thinkbox

Rising Star

Charlotte Cory, Channel 4
Katherine Nicholls, Natives
Melike Dogan, Wavemaker
Michelle Milner, the7stars
Rob Turnbull, Twitter

Chaired by Richard Marks, director of Research the Media, the nominees were placed in the hands of a number of high-profile research experts.

Denise Turner, insight director at Newsworks and David Brennan, founder of Media Native; Belinda Beeftink, research director, IPA; Catherine Blizzard, BBC World Service director of marketing and audiences; Jonny Protheroe, head of UK market insights, Google; Matt Hill, director of research and planning, Thinkbox; Paul Kennedy, research director, RAJAR; Julia Ayling, head of research and insights, Mindshare; and David Pidgeon, editor, Mediatel Newsline.

Last year the winners were led by Thinkbox, which took the Grand Prix prize, while awards also went home with Wavemaker UK, Channel 4, BVA BDRC and Newsworks.

Tables are now available for the 2020 event – click here to book.

Join in the conversation on Twitter – @MediatelNews #MMRAs