PAMCo: Top magazine titles continue to grow brand reach

PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.

Immediate Media’s BBC Good Food – the most popular magazine across both the general and women’s markets, with a monthly brand reach of 12.3m – grew its readership 9.2% period-on-period (PoP) and 10.6% year-on-year (YoY).

The title saw a 10.6% jump in its mobile reach over the period, as well as a 3.7% rise in print.

Meanwhile Hello!, another leading title with a monthly audience of 8.3m, also recorded a strong set of figures. The magazine was up 18.4% over the period and 34.7% over the year – with a 27.8% PoP rise in mobile and 31.4% increase in tablet audiences to offset a -15.6% drop in desktop and a -2.2% fall in print.

However, the top performing magazines over the period were Delicious (up 38.8% PoP to a total reach of 1m, though down -21.9% YoY), and Conde Nast’s Tatler, which continued to record huge growth for another period.

The magazine was up 38.1% PoP and 76.4% YoY to 642,000 despite a -8.5% drop in print readership, as its mobile audience grew by 91.8%.

At the other end of the spectrum, some of the worst performing magazines over the period include Hearst’s Country Living (-17% PoP to 920,000) and Immediate’s Gardener’s World (-14.2% PoP to 1.4m), though both titles were up over the year.

Both magazines saw their mobile reach plummet, down -35% PoP and -31.9%, respectively, after recording enormous growth on the platform in the previous period.

A full breakdown of figures for all titles can be found in the tables below.