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Hugo Drayton steps down as Inskin Media CEO

Hugo Drayton steps down as Inskin Media CEO

After a decade at the healm, Hugo Drayton will step down as CEO of Inskin Media at the end of the year.

Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin’s COO.

Newcomb has worked alongside Drayton for the last two years having previously spent three years building the Australian business. Newcomb has also held senior roles at News Corp Australia and Fairfax.

Drayton will remain as a director on the board of Inskin, and will be “engaged in a strategic and consulting role” with the business.

Iain Jacob, a non-executive director on the board of Inskin for the past year, and former CEO at Publicis EMEA, has been appointed non-executive chairman of the company.

Meanwhile, Andrew Walmsley, who has chaired Inskin for the past five years, will remain as a director on the board.

The Inskin board paid its thanks to both Drayton and Newcomb for their “huge contribution” to the business and said it is “delighted” that they will both remain on the board, and as significant shareholders in Inskin Media.

Hugo Drayton added: “It has been a huge privilege to lead Inskin during the past decade. The time is now right for a change, both for me personally and for the business, as we continue to adapt to a challenging, ever-evolving market.

“I am proud of our achievements, of the quality of our work, and especially of the fantastic teams that we have created, around the world.”

Inskin Media specialises in rich-media branding formats and partners with over 200 publishers worldwide.

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