Steve Parker joins Medialab
Medialab Group has appointed former Publicis executive Steve Parker to the newly created position of executive director. He will take a place on the Board, into whom he will directly report.
Parker is well known for his 20 year career within Publicis Groupe, rising to co-CEO at Starcom Media Group UK, before relocating to Dubai to help create Publicis Media as CEO of Middle East & North Africa.
“We are absolutely delighted to have Steve commit to our team, and have thoroughly enjoyed his involvement and contribution over the last few months," said CEO Marcus Orme.
"Steve has outstanding experience in the data and tech arena and a stellar reputation for driving high levels of valuable growth through trusted relationships, and he will help the Medialab Board to deliver transformative outcomes for organisations we believe in. It is a real statement of our growth, ambition and culture that we can attract someone of Steve’s reputation to our business.”
Commenting on the role, Parker said: “It’s a privilege to join Marcus and his fellow founders in such a fast growing and exciting business. Their people-first values along with their commitment to creating data marketing partnerships with trusted clients and media partners is inspiring, transparent and ambitious. It’s great to be a part of it.”
Last year the independently owned Medialab won six new accounts, the most recent of which being the £30m SunLife insurance business.