BritBox, the new streaming service from the BBC and ITV, has appointed Will Harrison to the new role of UK managing director.
Reporting to Reemah Sakaan, group director of ITV SVOD & SVP creative head, BritBox, Harrison will be responsible for the overall management of the BritBox venture including full P&L responsibility, staff management, strategy, and stakeholder relationships.
Harrison was most recently managing director of Ingenious Media and prior to that worked for Warner Bros. as chief commercial officer for the Harry Potter Global Franchise Group.
Harrison has over twenty years’ experience growing media businesses across international markets, working on brands such as HBO’s Go streaming service, as well as Disney, Warner Bros, A+E Television Networks and Turner Broadcasting.
“I’m delighted that Will is joining the BritBox UK team,” said Sakaan. “He brings with him great experience and a track record of success in direct to consumer and streaming. I look forward to working with him to take BritBox to its next stage of growth in the UK.”
Harrison added “I am thrilled to join the BritBox team. They have done a fantastic job in an incredibly short period of time. I’m excited at the growth ahead of us and look forward to helping BritBox move from a start up to a well-established part of the British media landscape.”
In an expansion of her current role, Reemah Sakaan will take on responsibility as chief brand and creative development officer for BritBox Global, supporting the international development of BritBox on behalf of the BBC and ITV.
