Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Consumer Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

ITV poaches Channel 4's Bala for top data role

31 Jan 2020  |  Michaela Jefferson 
ITV poaches Channel 4's Bala for top data role

ITV has hired Sanjeevan Bala as its new group chief data & AI officer, starting May this year.

Bala is currently head of data science at rival UK broadcaster Channel 4, a role he has held since March 2017.

Prior to this, Bala spent six years as the broadcaster's head of planning and analytics, and previously held roles at PwC, Dunnhumby and a number of Silicon Valley start-ups.

In his new role, he will lead the transformation of ITV's data and AI strategy, raise the overall data capability and accelerate the adoption of AI to fuel growth.

He will report into chief marketing officer and director of direct-to-consumer Rufus Radcliffe, who commented that accelerating ITV's data capabilities is "at the heart" of its 'More Than TV' transformation strategy.

"Sanjeevan has a proven track record of using data to drive commercial value, and we look forward to him building upon the foundations already established to take ITV's data strategy to the next level," Radcliffe said.

ITV CEO Carolyn McCall unveiled the broadcaster's transformation strategy in July 2018. The strategy included plans to invest in ITV Hub, ITV's on-demand streaming service, and its direct to consumer business, including live events and competitions.

Meanwhile, Bala added: “I am thrilled to be joining ITV - it’s a great opportunity to experiment by developing data products that will create value across the business."

"Blending human creativity with machine intelligence will allow ITV to navigate a clear path through the fourth industrial revolution.”

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

22 May 2020 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Mediatel News bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Sign up now