The winners of the 2020 Mediatel Media Research Awards are to be announced later today during a prestigious ceremony at central London’s Banking Hall.
Hosted by Mediatel, the awards recognise and celebrate the organisations and people who are driving innovation and development in UK media research.
Winners will be revealed from approximately 2pm – you can follow the event live on Twitter using the hashtag #MMRAs.
In 2019 the winners were led by Thinkbox, which won the Grand Prix along with Best Custom Media Research Project – Trade Body for its entry ‘Profit Ability: the business case for advertising’.
This year, the shortlist is as follows:
Best Custom Media Research Project – Trade Body
Radiocentre – Hear and Now: Changing perceptions of radio’s targeting credentials
Thinkbox – The Age of Television: How revealing our video needs revealed TV’s bright future
Thinkbox – A Matter of Time: Understanding the short and long of TV ads
Best Custom Media Research Project – Media Owner
Channel 4 – Mirror on the Industry: How diverse and inclusive is TV advertising in 2019?
Channel 4 – Viewing Drivers 2019
Digital Cinema Media – Mission 16-34: Launch, Land, Impact
JCDecaux – In Plane Sight
TI Media – Heart Of Britain
Reach Solutions and house51 – The Empathy Delusion
UKTV and MTM – Predicting Consumer TV Journeys of the Future
Best Custom Media Research Project – Agency
MediaCom – Game Changers
Populus – Transforming Formula 1 Live Viewing with Biometric Technology
Behave – Mapping the Behaviour of 18-34 Year Olds Across Europe
Best International Media Research Project
BBC World Service – Fake News and the Ordinary Citizen
MTM and Warner Media – Putting Fans at the Heart of a Global Multimedia Business
Behave – Mapping the Behaviour of 18-34 Year Olds Across Europe
Best Use of Data Sets
BBC World Service – 426 million: The making of the BBC’s Global Audience Measure (GAM)
Flamingo – Measuring Second-by-Second Fan Engagement for F1
MediaCom – Game Changers
Excellence in Measuring Effectiveness of a Media Campaign
OMD UK and Ipsos – Extending Excellence: Using Passive Tracking to Understand Multiple Exposure to Google Chromebook Advertising
OMD UK and Ipsos – Christmas planning, Then and Now
Nielsen – #TasteUsLoveUs – PepsiCo & Billion Dollar Boy
Outstanding Data Communication
Flamingo – Measuring Second-by-Second Fan Engagement for F1
IPA – Seeing DayLite – Bringing Clarity to TouchPoints
Magnetic – Pay Attention: Magazines’ Role in the Modern Media Mix
Radiocentre – Hear and Now: Changing perceptions of radio’s targeting credentials
Media Agency of the Year
MediaCom
the7stars
Wavemaker
Media Owner/Trade Body of the Year
BBC World Service
Digital Cinema Media
Thinkbox
Rising Star
Charlotte Cory, Channel 4
Katherine Nicholls, Natives
Melike Dogan, Wavemaker
Michelle Milner, the7stars
Rob Turnbull, Twitter
