Bannerman completes Wavemaker’s new global client team

Wavemaker has announced the appointment of Alastair Bannerman to the role of global client president, reporting to CEO Toby Jenner.

Based in London, Bannerman will take up the role from April 2020, with his appointment completing Wavemaker’s new client leadership structure. He will join Anna Hickey and Alex Altman who both share the same title.
 
Together, the trio will be ”driving forces of an evolved focus” on client leadership at Wavemaker. The role is responsible for ensuring worldwide best practice, delivering excellence in client leadership and driving clients’ growth as well as creating and strengthening key client relationships.

Bannerman joins Wavemaker from MediaCom where he was global category and client president. He brings over 20 years’ international experience in client leadership and agency management roles. 

Prior to joining MediaCom in 2013, he worked at Carat, Zenith Optimedia and Starcom across sectors including FMCG, auto, technology and energy. 
 
“To deliver our clients’ growth ambitions we need an unrivalled level of capabilities from across WPP, GroupM and of course Wavemaker,” said Jenner.

“In Anna, Alex and Alastair, we have three exceptional executives, all with many years of experience in building client partnerships. They will help Wavemaker build a consistent global attitude across client leadership teams throughout the Wavemaker network.”
 
Alastair added: “I’m looking forward to joining Toby and the global leadership team at Wavemaker at such an exciting time for the agency. I feel inspired by the new direction and the opportunity of helping to deliver growth for an impressive roster of clients.”