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Consumer ABCs: Home Interest

13 Feb 2020  |  Mediatel News Staff 
Consumer ABCs: Home Interest

2019 was a mixed bag for the home interest titles - and although the majority of the market was down, 15 titles recorded circulation growth.

Market leader The Garden, which is published by RHS Media and only reports circulation figures annually, shifted 450,600 copies, a 2.6% increase over the year.

Bauer Media's Garden Answers also grew its circulation, up 7.5% YoY to 43,300, while TI Media's Ideal Homes Complete Guide to Christmas saw the biggest jump compared to 2018, up 16% to 62,900.

Meanwhile, Conde Nast's House and Garden and Immediate Media's BBC Gardener's World held steady over the year at 112,100 and 170,300, respectively - however, BBC Gardener's World also saw the largest H2 drop of any title reporting half year figures at -16.8%.

Elsewhere there were other disappointing results, including the Women's Institute magazine, WI Life, which dropped -2.8% YoY to 209,600 - though the title still ranks second in the market.

Hearst's Country Living - third in the rankings - also saw its circulation fall, down -3.21% YoY to 190,500 (though the title was up 1.6% period-on-period), and TI Media's Ideal Home was down -11.2% YoY and -9.8% PoP to 118,800.

However, it was TI Media's Living etc which was hit the worst over the year, tumbling -16.9% YoY and -9% PoP to 55,700.

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