Influencer marketing service TAKUMI has named Mary Keane-Dawson as its new group CEO, taking over from Adam Williams.
Keane-Dawson, who has worked with TAKUMI since October 2019 as a non-executive board member, will lead the group from its London headquarters, supporting the global management team as it looks to grow the business. Last year the group expanded into five new markets, including France, Spain, Italy, Austria and Switzerland.
With a career spanning over three decades, Keane-Dawson has founded three agency businesses – including the media agency TRUTH – and held leadership roles at digital agencies including Steak Media and Collective London.
Most recently, she was a principal board member of Ogilvy & Mather Advertising and led its digital performance and paid social division, Neo@Ogilvy. Keane-Dawson is also an advisory board member at events business MAD//Fest, and was named one of the most influential women in digital in 2019.
“We are delighted to have such a creative and well-known digital media expert join the team. Mary is highly respected in the industry and her appointment reflects our plans to expand our global influencer offering,” said TAKUMI co-founder and executive chairman, Mats Stigzelius.
“We want to sincerely thank Adam Williams for his contribution, and everything he has achieved and given to the company. In his time at TAKUMI, he has been instrumental in building the company and culture we have today.”
Keane-Dawson added that TAKUMI’s “immediate plan” is to expand its North American operations with the support of its shareholders.
“I’m extremely excited to be leading this global expansion,” she said.
