Media trading company Astus UK has promoted Matthew Herbert to commercial director.
Herbert joined the business in 2010 as client director, before becoming head of client services four years later.
In his new role, he will lead commercial negotiations with all partners of Astus’ trading relationships, including agencies, media owners and corporate clients.
“Having come from outside the media industry, Matt has spent a lot of time building relationships across the Astus portfolio,” said Steve Huddleston, MD.
“His new role will offer further opportunities to ensure clients receive a unique return on their media spends, enabling partners to use their products and services as a payment method for marketing expenditures.”
Astus UK forms part of Astus Group, which claims to turn over in excess of $400 million worldwide. The company has offices in London, Sydney, Shanghai and Dubai.
