Image credit: Jens Braune del Angel
Peach, the global video ad platform that connects creative work with media, has appointed Ben Regensburger as CEO.
Regensburger, who joins from ProSieben Sat.1 subsidiary SevenOne Media where he was MD, will use his experience across digital and linear video to bring “new benefits” to advertisers’ and agencies’ video campaigns.
Founded in 1996, Peach is used by almost all of the world’s global advertisers to get their creative work to audiences.
The business uses cloud-based software to automate the processes for linear broadcast and is now bringing the same benefits to digital video. Peach is also involved in a joint venture with Mediatel to operate Audiotrack, technology which digitises the audio distribution process across radio, streaming and podcasts.
Regensburger has over 30 years’ experience in the media and advertising industries. At SevenOne Media he led the media product and platforms team, developing and managing all advertising products for ProSieben Sat.1 across linear, addressable TV and digital video to deliver a redesigned ad product range. He has also held senior positions at Google, DoubleClick, Lycos Europe and Procter & Gamble.
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
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During his tenure, Cox helped grow the advertising technology company from 30 to 250 people operating in 30 countries and in every continent. Following a handover period, Cox will continue as a shareholder.
“We are delighted to welcome Ben Regensburger as the new CEO at Peach,” said Richard Segal, chairman at Peach.
“In Ben we’ve found someone with the experience, expertise and cultural fit to continue taking the business forwards. In particular, I’m confident that under Ben’s leadership Peach will be hugely successful with its ongoing push into the digital space and we’re thrilled Ben has chosen to be part of our next phase.”
Regensburger added: “Peach is an incredibly impressive business with a high performance culture and the highest standard of practice in delivering advertising across platforms.
“It’s important for brands and agencies to feel in safe hands whilst navigating the global advertising landscape across platforms and it’s obvious why almost all of the world’s major brands and broadcasters use Peach everyday.
“I’m looking forward to continuing this growth and success, especially increasing the digital footprint of Peach.”
