Jonathan Lewis leaves Global
Less than a year after being named as executive director for Global's outdoor operation, Jonathan Lewis has left the business.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was handed the role in April last year, with the former CEO of Exterion Media, Leon Taviansky, named as CEO.
Global confirmed the departure, but did not elaborate on the reason for the move. It is understood there will be no internal reshuffle or replacement.
Reporting directly into Stephen Miron, Global’s group CEO, Lewis was originally tasked with bringing together Global’s three outdoor assets, Exterion Media, Primesight and Outdoor Plus - which finally bore fruit last month when Global unveiled its new offering.
Global’s outdoor division has a combined portfolio including the Transport for London (TfL) advertising contract for London Underground, over 1,500 rail stations across the UK including all four metro systems - Newcastle, Liverpool, London and Glasgow - the largest supply of bus advertising in the UK with more than 36,000 buses and major airport advertising partnerships including Glasgow, Manchester, Stansted and Gatwick.
Additionally, Global has a substantial roadside presence across the UK of both digital and classic sites, including some of London’s most iconic premium digital sites.
In January, Global formally launched its outdoor business, linking its digital audio ad sales platform DAX with digital OOH.
DAX, which was first developed to support Global's radio business with a claimed reach of 133 million listeners worldwide, will now give advertisers the ability to buy digital outdoor campaigns through demand side platforms (DSPs).
Consequently, DAX will rebrand from the Digital Audio Exchange to the Digital Ad Exchange, making it clear that advertisers can buy both digital audio and digital outdoor together.
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