4Sales poaches Manning Gottlieb OMD’s Clare Peters

Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.

Reporting to Matt Salmon, interim director of sales, Peters will lead 4Sales’ client sales strategy and manage its dedicated client sales teams across London and Manchester in the newly created role of deputy head of client sales.

Peters is currently chief business strategist at Manning Gottlieb OMD and has worked with clients including John Lewis, Age UK and Virgin Trains. She has spent 15 years with the media agency where she also held the position of head of planning for six years.
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“I am delighted to have secured someone of Clare’s calibre to join our senior commercial team,” said Salmon.

“She brings with her a wealth of experience in innovative business solutions and a strong track record with clients. We have an ambitious plan to develop closer client relationships, whilst continuing to work collaboratively with our agency partners – Clare’s experience will help us ensure this is a success.”

Peters added: “Channel 4 is an amazing brand with a unique place in culture and I’m incredibly excited about working with Matt and the team. It’s a dynamic time in the AV landscape and I’m looking forward to working with clients, and their agencies, to unlock new opportunities.”

Peters will lead a 12 strong team that will be embedded into the four integrated agency & client sales groups.