Nick Manning joins Scoota as non-executive director

Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.

Manning is famed in the advertising industry for co-founding Manning Gottlieb Media (MGM) in 1990 – which was ultimately sold to Omnicom seven years later.

His long and varied career also includes: co-founding OPera, the media and negotiation arm for OMD and PHD with billings of £1 billion; serving as CEO of OMD in the UK; acting as chief strategy officer at Ebiquity for over a decade; and serving as senior vice president at Ascential’s strategic advisory firm MediaLink.

Manning left MediaLink in spring 2019 in order to launch his own mentoring business, Encyclomedia. He also writes a monthly column for Mediatel News.
As a member of Scoota’s board, Manning will work alongside CEO James Booth to support the company’s marketing and business development programme.

“Scoota has developed an exceptional platform which is perfectly places to provide a solution to advertisers’ real and evolving programmatic needs at a time when the market is set to grow dramatically,” Manning said.

Scoota is a privately held automated digital branding platform based in the UK and USA.

The programmatic platform claims to deliver a transparent solution for automated content creation and channel delivery across online display, digital out-of-home and connected TV, while offering real-time fraud management and brand safety.