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The challenges of media measurement and brand positioning

09 Mar 2020  |  Mediatel News Staff 

Effective media measurement, brand building and brand positioning were a big talking point at last month's Future of Brands conference. The event included a session from Phil Smith at ISBA and the World Federation of Advertisers updating the audience on their progress with the Cross Media Working Group - which laid out its plan to standardise measurement across media last year.

In this video, hear insights from: Shazia Ginai, CEO, Neuro-Insight // Daniel Binns, CEO - New York, Interbrand // David Magliano, chief strategy and commercial officer, Informa Tech // Lauren Spearman, head of brand advocacy, MADE.COM // Andrew Challier, chief client officer, Ebiquity plc // Lindsey Clay, CEO, Thinkbox // Katharine Joy Newby Grant, marketing director and hair care commercial director, Procter & Gamble.

See also:

The case for diversity in adland

Conundrum for brands seeking to close video 'coverage gap'

Welcome 'Origin', ISBA's cross media measurement programme

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