Last month, the ABC revealed new data reporting options for the circulation figures of national newspapers, including allowing publishers to opt out of making their figures publicly available.
In this audio feature Mediatel News editor David Pidgeon looks at what this means for the future of publishing and how measurement is set to evolve, with views from Tracy De Groose, chair, Newsworks; Belinda Beeftink, research director, IPA; and Simon Redlich, chief executive, ABC.
A follow-up panel-debate – which looks at what clients want from publishers and asks if there is a need for a new single measurement currency – is a useful companion piece. In the second video, first streamed as part of The Future of Publishing event, Mediatel’s Greg Grimmer hears from bosses at The Times & The Sunday Times, GroupM UK, Katherine Page Media Research and PHD Media.
The ABC of a non-circulation world: the what, why and how
How will Publishers use new measurement techniques to reassure advertisers in a post-Covid future
