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Podcast: How Hearst UK is steering its magazines through Covid-19

13 Jul 2020 
Podcast: How Hearst UK is steering its magazines through Covid-19

In this week's Mediatel Conversations Podcast, Michaela Jefferson, News Editor at Mediatel News, speaks with James Wildman, President of Hearst Europe and CEO of Hearst UK, at Mediatel Events' recent Future of Publishing.

Wildman has some considerable experience in the publishing industry. Once Chief Revenue Officer at Trinity Mirror (now Reach Plc), he left the newsbrand publisher three years ago to join the world of magazine media at Hearst – a move he has since described as like finding his “spiritual home”.

Since then, the publisher of brands such as Cosmopolitan, Elle, Good Housekeeping and Men’s Health has been on a mission to transform its business model by diversifying revenue streams and reducing its reliance on adspend.

But with the coronavirus pandemic changing consumer habits and hitting print sales, how has Hearst adapted to weather the storm?

Listen on Spotify, Apple and Google and subscribe to Mediatel Conversations to catch up on some of the most interesting chats we’ve had during our recent season of digital events.

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05 Aug 2020 

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